CASE 2 ? COST STRCTURE and PRICING: Sting RayPoolVac, Inc. manufactures and sells a single product called the ?Sting Ray,? which is a patent-protected automatic cleaning device for swimming pools. PoolVac?s Sting Ray faces its closest competitor, Howard Industries, also selling a competing pool cleaner. Using the last 26 quarters of production and cost data, PoolVac wishes to estimate its average variable costs using the following quadratic specification:2cQbQaAVC++=.The quarterly data on average variable cost (AVC), and the quantity of Sting Rays produced and sold each quarter (Q) are presented in the data file. PoolVac also wishes to use its sales data for the last 26 quarters to estimate demand for its Sting Ray. Demand for Sting Rays is specified to be a linear function as the following:HdgPfMePdQ+++=,in which its price (P), average income for households in the U.S. that have swimming pools (M), and the price of the competing pool cleaner sold by Howard Industries (PH).