The vast majority of online book sales are made by either Amazon or Barnes and Noble. It is estimated that the own price elasticity for Amazon is -0.45 and for Barnes and Noble is -3.5. The cross price elasticity for Amazon with respect to the Barnes and Noble price is 0.2, while for Barnes and Noble it is 3.5 with respect to the Amazon price. (: Judith Chevalier and Austan Goolsbee, 2003, ?Measuring Prices and Price Competition Online: Amazon vs. Barnes and Noble,?2.)a.Construct the following simultaneous pricing game in strategic form. Each online retailer is considering a 2% increase in price. Estimate the revenue impacts for each retailer (as a percent change) and place these revenue changes in a normal form payoff matrix below. Please show all supporting calculations.B.